Vision
“To be India’s first world-class FUNCTIONAL BEVERAGES brand that provides a one-stop nutrition solution to the health-conscious Indian consumer in innovative, scientifically designed, highly efficacious and completely natural formats.”
Mission
- To create awareness about health and nutrition gaps in current food and lifestyle habits and educate about alternative approaches to health and nutrition
- To combine vitamins and nutrients with ayurvedic herbs and phytochemicals to create completely natural, 0 Sugar, 0 Calorie, healthy beverage options as an alternate to the current chemical and artificial ingredients infused, sugar laden, high calorie junk beverages
- To provide nutrition and health benefits in exciting, flavorful and sip and go / easy to consume formats such as wellness shots, energy shots, energy drinks, prebiotic and probiotic drinks, hydrating coolers
- To create a world class beverages brand with products formulated and manufactured in India and tailored to the Indian consumer’s health needs