7 trends in Health & Nutrition

1. Functional Nutrition

Food as Medicine
People are looking to food less for flavor and more as a means to meet their health goals.

2. Personalised Nutrition

Tailored to You
Advancements in genetics and gut health are enabling customised diet plans.
From DNA kits to blood glucose trackers nutrition is no longer one-size-fits-all.

3. Clean Labels

& Simplicity
Consumers want transparency, minimal ingredients, no artificial additives, and clear sourcing is now the norm.

4. Food for Mood

Nutrition Meets Mental Health
There's a growing focus on how food affects mood, stress, and cognitive health.
Probiotics, Omega-3s, and Adaptogens are gaining popularity.

5. Liquid Based Nutrition

Fast. Functional. Absorbable.
Liquid nutrition as in Wellness Shots, Energy Shots, Energy Drinks, Probiotic Sodas, Protein Shakes are highly bioavailable and help the body absorb nutrition easily.

6. Smart Tech, Smarter Eating

Digital Diet Support
Apps, Wearables, and AI-tools are helping people make real-time food decisions.
Today, you can find the macros, info on food items, calories, and fats all online.

7. Plant-Forward Diets

More Plants, Less Meat
People are shifting towards Flexitarian, Vegetarian, and Vegan patterns.
Not just for health but also for sustainability and ethics.